DJ RA is a music producer and pioneer of electronic music in Cuba, Starting to produce and mix music 20 years ago. Ra is a mix master and an expert on his category.
I help Ra a building his identity as a company, I started some concept based on the Egyptian god Ra, the god of the sun. After some try, I decided to keep it simple working on the letters to make a kind of shape in that case a square and about the colors, Is hard to determine what color should a DJ have as a brand after some try I focus more on black and yellow.
The main goal of a brand is to create a kind of sense on individuals, Give them something to believe in and represent, I knew one logo cant make that effect; How the logo is used is what causes it. We started working on how to show Ra as an icon.